new products, excessive inventory ,overstock, merchandise inventory, sampling, sales promotion, and Incentive
Japanese
  new products, excessive inventory ,overstock, merchandise inventory, sampling, sales promotion, and Incentive
TEL:JP(+81)03-6202-1590/HK(+852)3966-1338/3966-1340
home For companies looking for premiums For manufacturers About us Enquiry
 
Home>For companies looking for premiums>Knowledge about giveaway & novelty
For companies looking for premiums
Companies  looking for  premiums purchase
Knowledge aboutgiveaway & novelty
Useful links
Scientific way of premium use
For manufacturers
About inventory clearance
The way of inventory clearance which retain brand value
Innovative sampling
About us
Corporate profile
CSR
Job opportunities
Knowledge about giveaway & novelty




Useful links
Regulations of using premiums Consumer Affairs Agency: Law of presenting premiums
Sales promotion plan & execution Sales promotion calendar
(Site recommended by Asahi Orikomi-san)
   
Page top

Scientific way of premium use
Let’s learn the science of attracting customers
 
  Cases of leaflet distribution + use of novelty
 
steps
Control factors Value
Step up
rate
1.Denominato
Folded leaflets or no. of leaflet distributed 100,000 -
2.Effective
  denominator
Probability of posting leaflets to residential (not included vacant house) 9,700 9.7%
3.Attention Probability of carrying leaflets to indoors (in some cases, it will be disposed in mansions 8,000 8.0%
4.Interest Probability of leaflets awareness 6,000 6.0%
5.Desire Leaflet readiness 4,000 4.0%
6.Memory Probability of store visit after reading leaflets 1,500 1.5%
7.Action Probability of store visit 1,100 1.1%

  Sales promotion and activities are thought to be influenced by individual perception and motivation. A different promotion way, named “Scientific analytical method” is introduced here. It means “to design the steps first”. For instance, there are 7 steps designed for utilizing leaflets and gifts to attract consumers. When promotion is carried out, let’s memorize and get used to it. The data collected will become your important asset.

 
steps
Control factors
1.Denominator
Promotion budget
2.Effective
  denominator
Leaflet distribution areas
3.Attention Leaflet readiness (overall design)
4.Interest Leaflet summary (eye-catching)/ Any gifts or coupons being offered?
5.Desire Leaflet details/ Any desired products?
6.Memory Leaflet details/ Does the actual price of desired product exceed the consumers’ expected price?
7.Action Consumers’ daily schedule and motivation (e.g. affected by weather)

  How the data can be utilized will be explained here.
Low step up rate implies control problems. To solve this problem, scientific way which increases the number of consumers attracted has to be carried out.
For instance, the step up rate from step 5 to step 6 is relatively low compared with other steps. It can be regarded as control problem. It means the leaflet details and desired gifts failed to meet what consumer expected. Based on this result, the existing promotion plan is necessary to be revised.
Scientific promotion refers to the continuous practice of the above actions. Let’s try.
Page top
Copyright(C)2013 Innoventure.Co., Ltd. All Right Reserved.

 
Enquity Privacy policy